[date]
Dear Evelyn:
Congratulations on opening your own truck sales business. I know it’s been a
dream of yours for some time, and I am overjoyed that you finally have gotten
your own business up and going.
I must tell you how much I admire you for the determination and fortitude you
have had to follow through on your dream. Those of us who have gotten to
know you personally and professionally over the past several years are not at
all surprised that you’ve been able to muster up the convictions to act on your
passions, and we’ve little doubt that you will succeed beyond all expectations.
Nancy and I would love to join you at your opening reception next Sunday.
We’ll be there to cheer you on and share in your joyous occasion.
Regards,
Simon Nelson
Wednesday, May 15, 2013
Letter acknowledging receipt of complaint
[date]
A-564-654567-90000
Mrs. Alison Q. Rumpole
546 Haversford Drive
Massapequa, New York 94032
Subject: Incorrect Charge Query
Dear Mrs. Rumpole,
You recently inquired about the charges on your monthly bill from
Henderson & Henderson Department Store. We have written the store
management to try to resolve the discrepancy. As soon as we receive their
reply, we will write you again.
While we are conducting our investigation, we are issuing a temporary
credit on your charge account for $86.81.
If you have any questions or if we can be of further service, please call
me or another customer service representative at the telephone number listed
on your monthly billing statement.
Cordially,
(Mrs.) Leslie T. Waters
Customer Service Manager
A-564-654567-90000
Mrs. Alison Q. Rumpole
546 Haversford Drive
Massapequa, New York 94032
Subject: Incorrect Charge Query
Dear Mrs. Rumpole,
You recently inquired about the charges on your monthly bill from
Henderson & Henderson Department Store. We have written the store
management to try to resolve the discrepancy. As soon as we receive their
reply, we will write you again.
While we are conducting our investigation, we are issuing a temporary
credit on your charge account for $86.81.
If you have any questions or if we can be of further service, please call
me or another customer service representative at the telephone number listed
on your monthly billing statement.
Cordially,
(Mrs.) Leslie T. Waters
Customer Service Manager
About Customer Service Letter
Customer service letters are some of the most important letters you will
write. Serving the needs of customers is a sure way to capture their loyalty
to your business. Even when sticky issues such as complaint resolutions or
price increases arise, handling these issues with respect for the customer is
crucial in maintaining the integrity of the business and in achieving some
desirable results.
All of the customer service letters in this chapter were written with
the customer in mind. Many were designed to win over or strengthen the
loyalty of customers. Others were crafted to achieve a desired goal without
alienating existing customers.
write. Serving the needs of customers is a sure way to capture their loyalty
to your business. Even when sticky issues such as complaint resolutions or
price increases arise, handling these issues with respect for the customer is
crucial in maintaining the integrity of the business and in achieving some
desirable results.
All of the customer service letters in this chapter were written with
the customer in mind. Many were designed to win over or strengthen the
loyalty of customers. Others were crafted to achieve a desired goal without
alienating existing customers.
Letter introducing existing company and its services
[Date]
Ms. Eliza Gruber
Long & Berrigan
200 Andover Street
Bar Harbor, Michigan 67892
Dear Ms. Gruber,
I am pleased to enclose a copy of a recently published ‘‘tombstone’’
advertisement covering selected corporate finance transactions completed
during the past year by our corporate finance department. As indicated in the
advertisement, we provided a variety of services to our Michigan public and
private clients, including:
SALES, MARKETING, AND PUBLIC RELATIONS LETTER
transactions
As you may know, our company is one of the securities industry’s largest
and most preeminent international firms. The objective of our Detroit
corporate finance department is to combine the capital resources and
specialized skills residing within the firm with the financial expertise and
experience of the Detroit department to provide an exceptional level of
corporate finance service to Michigan public and private companies. The
advertisement reflects the diversity of our activities during 1986.
I thought you would find this advertisement and the introduction to our
Detroit corporate finance department to be of interest. We would welcome
the opportunity to become acquainted with you and your company and to be
of service in achieving your corporate and financing objectives. The objectives
for the management of a company such as yours, which has gone public during
the past several years, may include:
look forward to discussing any aspects of our activities of particular interest to
you, as well as any other issue in which we may be of assistance.
Kindest regards,
Susan Crooms
Vice President
SC/mn
Enclosure
Ms. Eliza Gruber
Long & Berrigan
200 Andover Street
Bar Harbor, Michigan 67892
Dear Ms. Gruber,
I am pleased to enclose a copy of a recently published ‘‘tombstone’’
advertisement covering selected corporate finance transactions completed
during the past year by our corporate finance department. As indicated in the
advertisement, we provided a variety of services to our Michigan public and
private clients, including:
SALES, MARKETING, AND PUBLIC RELATIONS LETTER
- Underwriting common stock and debt offerings
- Handling private placement of debt securities
- Managing corporate sales and acquisitions
- Providing financial advice, including opinion letters, in connection
transactions
As you may know, our company is one of the securities industry’s largest
and most preeminent international firms. The objective of our Detroit
corporate finance department is to combine the capital resources and
specialized skills residing within the firm with the financial expertise and
experience of the Detroit department to provide an exceptional level of
corporate finance service to Michigan public and private companies. The
advertisement reflects the diversity of our activities during 1986.
I thought you would find this advertisement and the introduction to our
Detroit corporate finance department to be of interest. We would welcome
the opportunity to become acquainted with you and your company and to be
of service in achieving your corporate and financing objectives. The objectives
for the management of a company such as yours, which has gone public during
the past several years, may include:
- Raising additional equity or long-term debt capital to support
- continued corporate growth
- Pursuing growth through selected acquisitions
- Increasing corporate exposure to the institutional and retail investment
- community
look forward to discussing any aspects of our activities of particular interest to
you, as well as any other issue in which we may be of assistance.
Kindest regards,
Susan Crooms
Vice President
SC/mn
Enclosure
Tuesday, May 14, 2013
Letter introducing new company
[date]
Ms. Adrienne Leigh
186 Alpine Rock Road
Boston, Massachusetts 02125
Dear Adrienne:
I’ve enclosed a copy of our new corporate image brochure for our financial
planning company. New Bedford Financial Planning Services Inc. provides
complete financial planning consulting services through our staff of 50 financial
services professionals.
The individuals who run this company have extensive experience in all forms
of financial planning. They and other senior staff members have done financial
planning for some of the country’s largest corporations, including: Mom’s Bagel
Company, General Hospital, Broughton & Brady Corporation, STL Hotels, and
a host of others. They have also completed financial planning services for many
fast-growing small to midsize companies.
At your convenience I would like to introduce you to some of the key members
of our staff. Please let me hear from you if you’d like to find out more about
New Bedford Financial Planning Services and what we can offer you.
Ms. Adrienne Leigh
Ms. Adrienne Leigh
186 Alpine Rock Road
Boston, Massachusetts 02125
Dear Adrienne:
I’ve enclosed a copy of our new corporate image brochure for our financial
planning company. New Bedford Financial Planning Services Inc. provides
complete financial planning consulting services through our staff of 50 financial
services professionals.
The individuals who run this company have extensive experience in all forms
of financial planning. They and other senior staff members have done financial
planning for some of the country’s largest corporations, including: Mom’s Bagel
Company, General Hospital, Broughton & Brady Corporation, STL Hotels, and
a host of others. They have also completed financial planning services for many
fast-growing small to midsize companies.
At your convenience I would like to introduce you to some of the key members
of our staff. Please let me hear from you if you’d like to find out more about
New Bedford Financial Planning Services and what we can offer you.
Ms. Adrienne Leigh
Letter from new salesperson
Ms. Patsy Palay
Palay Sporting Goods
139 Howard Place
Carfer, West Virginia 26000
Dear Ms. Palay:
I am your new Glorious Racquets sales representative. I arrived in the territory
about a month ago and have been working with my predecessor, Bob
Sheffield, to familiarize myself with both the territory and all of the dealers in it.
If you should ever need to reach me when I am on the road, feel free to have
me paged. The phone number for my paging service is 617-555-3232. To have
me paged:
extension at Glorious Racquets, which is 617-555-2345, and leave a message
for me.
I look forward to meeting you and all of the people at Palay Sporting Goods.
I’ll call soon to set up a mutually convenient meeting time. Thanks for your
patience in the transition to a new sales representative.
Cordially,
Bethany J. Cole
Sales Representative
Palay Sporting Goods
139 Howard Place
Carfer, West Virginia 26000
Dear Ms. Palay:
I am your new Glorious Racquets sales representative. I arrived in the territory
about a month ago and have been working with my predecessor, Bob
Sheffield, to familiarize myself with both the territory and all of the dealers in it.
If you should ever need to reach me when I am on the road, feel free to have
me paged. The phone number for my paging service is 617-555-3232. To have
me paged:
Dial the pager number on a touch-tone telephone.Your message will be transmitted to my pager. You can also call my personal
When you hear the tone, punch in your telephone number.
After you have entered your number, push the pound ( ) button.
Hang up your telephone.
extension at Glorious Racquets, which is 617-555-2345, and leave a message
for me.
I look forward to meeting you and all of the people at Palay Sporting Goods.
I’ll call soon to set up a mutually convenient meeting time. Thanks for your
patience in the transition to a new sales representative.
Cordially,
Bethany J. Cole
Sales Representative
Letter introducing new salesperson
[date]
Mr. Lawrence Volpe, Treasurer
Boonton Medical Center
100 Harlan Drive
Milwaukee, Wisconsin 54321
Dear Mr. Volpe,
Last week I mentioned to you that I am being promoted to vice president at
Gleechie Medical Equipment Supply Company. Taking over my territory as
your sales representative will be Felicia Mamet. Felicia has been with Gleechie
for four years in our Indiana office.
Felicia and I will be in your area on May 25 and 26. We would like to take
some time on one of those two evenings to take you and Mark McIntyre to
dinner and a baseball game. I’m hoping that this will give both of you the
chance to get to know Felicia.
Larry, Felicia is my handpicked replacement. I know she will give Boonton
Medical Center the attention it deserves. I have little doubt that you will be
pleased with my choice.
I look forward to hearing from you to confirm our meeting.
Best regards,
Alice Krauss
Sales Representative
AK:js
cc: Mark McIntyre
Felicia Mamet
Mr. Lawrence Volpe, Treasurer
Boonton Medical Center
100 Harlan Drive
Milwaukee, Wisconsin 54321
Dear Mr. Volpe,
Last week I mentioned to you that I am being promoted to vice president at
Gleechie Medical Equipment Supply Company. Taking over my territory as
your sales representative will be Felicia Mamet. Felicia has been with Gleechie
for four years in our Indiana office.
Felicia and I will be in your area on May 25 and 26. We would like to take
some time on one of those two evenings to take you and Mark McIntyre to
dinner and a baseball game. I’m hoping that this will give both of you the
chance to get to know Felicia.
Larry, Felicia is my handpicked replacement. I know she will give Boonton
Medical Center the attention it deserves. I have little doubt that you will be
pleased with my choice.
I look forward to hearing from you to confirm our meeting.
Best regards,
Alice Krauss
Sales Representative
AK:js
cc: Mark McIntyre
Felicia Mamet
Subscribe to:
Posts (Atom)