Sales, Marketing, and Public Relations Letter Writing

The object of a sales, marketing, or public relations letter is to elicit a
positive response from your reader toward the product or service you are
trying to market. Successful sales, marketing, and public relations letters
must therefore grab readers’ attention and convince them that your product
or service will satisfy their needs or desires.

Use a friendly, personal tone. Customers, whether they are consumers
or business users, crave personal attention, and a very formal letter suggests
just the opposite.

While all the letters in Part II could be considered sales and marketing
letters in the broad sense that they are trying to convince a reader to take
some sort of action, the letters in this chapter are sales and marketing
letters in a more literal sense. They were written specifically to market a
product or service to the reader.