Customer service letters are some of the most important letters you will
write. Serving the needs of customers is a sure way to capture their loyalty
to your business. Even when sticky issues such as complaint resolutions or
price increases arise, handling these issues with respect for the customer is
crucial in maintaining the integrity of the business and in achieving some
desirable results.
All of the customer service letters in this chapter were written with
the customer in mind. Many were designed to win over or strengthen the
loyalty of customers. Others were crafted to achieve a desired goal without
alienating existing customers.
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